Michael Jeffrey Jordan (born February 17, 1963) is a former American professional basketball player, active businessman, and majority owner of the Charlotte Bobcats. His biography on the National Basketball Association (NBA) website states, "By acclamation, Michael Jordan is the greatest basketball player of all time." Jordan was one of the most effectively marketed athletes of his generation and was instrumental in popularizing the NBA around the world in the 1980s and 1990s.
Jordan was born in Brooklyn, New York, the son of Deloris (née Peoples), who worked in banking, and James R. Jordan, Sr., an equipment supervisor. His family moved to Wilmington, North Carolina, when he was a toddler. Jordan attended Emsley A. Laney High School in Wilmington, where he anchored his athletic career by playing baseball, football, and basketball. He tried out for the varsity basketball team during his sophomore year, but at 5'11" (1.80 m), he was deemed too short to play at that level. His taller friend, Harvest Leroy Smith, was the only sophomore to make the team.
Jordan was a shooting guard who was also capable of playing small forward (the position he would primarily play during his second return to professional basketball with the Washington Wizards). Jordan was known throughout his career for being a strong clutch performer. He decided numerous games with last-second plays (e.g., The Shot) and performed at a high level even under adverse circumstances (e.g., Flu Game). His competitiveness was visible in his prolific trash-talk and well-known work ethic.
Jordan is the fourth of five children. He has two older brothers, Larry Jordan and James R. Jordan, Jr., one older sister, Deloris, and a younger sister, Roslyn. Jordan's brother James retired in 2006 as the Command Sergeant Major of the 35th Signal Brigade of the XVIII Airborne Corps in the U.S. Army.
Motivated to prove his worth, Jordan became the star of Laney's junior varsity squad, and tallied several 40 point games. The following summer, he grew four inches (10 cm) and trained rigorously. Upon earning a spot on the varsity roster, Jordan averaged about 20 points per game over his final two seasons of high school play. As a senior, he was selected to the McDonald's All-American Team after averaging a triple-double: 29.2 points, 11.6 rebounds, and 10.1 assists.
During his first season in the NBA, Jordan averaged 28.2 ppg on 51.5% shooting. He quickly became a fan favorite even in opposing arenas, and appeared on the cover of Sports Illustrated with the heading "A Star is Born" just over a month into his professional career. Jordan was also voted in as an All-Star starter by the fans in his rookie season. Controversy arose before the All-Star game when word surfaced that several veteran players, led by Isiah Thomas, were upset by the amount of attention Jordan was receiving. This led to a so called "freeze-out" on Jordan, where players refused to pass him the ball throughout the game. The controversy left Jordan relatively unaffected when he returned to regular season play, and he would go on to be voted Rookie of the Year. The Bulls finished the season 38–44, and lost in the first round of the playoffs in four games to the Milwaukee Bucks.
In the 1993–94 season, the Bulls, without Jordan, achieved a 55–27 record, and lost to the New York Knicks in the second round of the playoffs. But the 1994–95 version of the Bulls was a shell of the championship squad of just two years earlier. Struggling at mid-season to ensure a spot in the playoffs, Chicago was 31–31 at one point in mid-March The team received a lift, however, when Jordan decided to return to the NBA for the Bulls.
On March 18, 1995, Jordan announced his return to the NBA through a pithy press release: "I'm back."The next day, Jordan donned jersey number 45 (his number with the Barons), as his familiar 23 had been retired in his honor following his first retirement. He took to the court with the Bulls to face the Indiana Pacers in Indianapolis, scoring 19 points. The game had the highest Nielsen rating of a regular season NBA game since 1975.
Jordan played on two Olympic gold medal-winning American basketball teams. As a college player he participated, and won the gold, in the 1984 Summer Olympics. Jordan led the team in scoring averaging 17.1 ppg for the tournament.
In the 1992 Summer Olympics he was a member of the star-studded squad that included Magic Johnson, Larry Bird, and David Robinson and was dubbed the "Dream Team". Playing limited minutes due to the frequent blowouts, Jordan averaged 12.7 ppg, finishing fourth on the team in scoring. Jordan, Patrick Ewing, and fellow Dream Team member Chris Mullin are the only American men's basketball players to win Olympic gold as amateurs (all in 1984) and professionals.
In addition, Jordan and fellow Dream Team member (and Bulls teammate) Scottie Pippen are the only players to have won both NBA championship and Olympic gold medal in the same year (1992).
Jordan's yearly income from the endorsements is estimated to be over forty million dollars. In addition, when Jordan's power at the ticket gates was at its highest point the Bulls regularly sold out every game they played in, whether home or away. Due to this, Jordan set records in player salary by signing annual contracts worth in excess of $30 million US$ per season. An academic study found that Jordan’s first NBA comeback resulted in an increase in the market capitalization of his client firms of more than $1 billion.
Most of Jordan's endorsement deals, including the first deal with Nike, were engineered by his agent, David Falk. Jordan has said of Falk that "he's the best at what he does", and that "marketing-wise, he's great. He's the one who came up with the concept of 'Air Jordan.'"
In June 2010, Jordan was ranked by Forbes Magazine as the 20th most powerful celebrity in the world with $55 million earned between June 2009 and June 2010. According to the Forbes article, Brand Jordan generates $1 billion in sales for Nike.
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